TAUBMANS Paint by PPG to Release Game-changing COLOURSMITH Colour-creation Technology
“A game-changer for consumers and the paint industry, the Coloursmith technology represents a global business shift to intelligent digital tools,” said Anne Neeson, PPG general manager, architectural coatings, Australia and New Zealand. “The Taubmans brand is boldly enabling everyone to create their own bespoke paint colours. We are empowering people who love colour to trust their own instincts, be inspired and surround themselves with the colours they love.”
Research reveals that consumers visit in-store paint colour walls an average of seven times before choosing paint colours for a project. The Coloursmith technology simplifies and reduces the steps to paint colour selection, using the familiar functionality and convenience of an e-commerce-enabled website and smartphone app.