Focused Advocacy
Advocacy is necessary to ensure that the paint and coatings sector is represented with governments and key stakeholders. There are many actions taken by industry to ensure the sector is corporately responsible with respect to health, safety and the environment. The industry also provides sound investment and good jobs for workers across Canada as CPCA’s recent economic impact study revealed. CPCA engages in grassroots advocacy and lobbying to bring members together with local, provincial and federal decision-makers.
Analytical and Technical Support
Technical Committees are the backbone of the Association. They are made up of member representatives who fully understand key sector issues. This critical knowledge helps inform staff and the Board on the appropriate strategies with respect to industry-specific advocacy approaches. CPCA provides the following services to ensure members are fully engaged on relevant files:
- Technical briefings on current and emerging issues
- Statistical data with specific information by market segment
- Technical committees providing sector positions on legislation and regulation
- Issue-specific working groups to support key positions and policies
- Updated information database providing real-time updates on issues for members
Proactive Government Relations
While advocacy is viewed as general communication with public stakeholders. Equally compelling is the need to interact with specific levels of government given that the paint and coatings industry is a highly regulated sector. As such, members need to ensure they fully understand policies and programs at both the federal and provincial level in terms of impacts on their business. Often a proactive government relations effort can lead to fewer regulations for the sector or, at the very least, minimize negative impacts on business. Key activities include:
- Government relations strategies for current and emerging issues
- Business to government advocacy connecting members directly with policy makers
- Analytically-based case preparation promoting evidence-based decision-making
- Issue briefings and materials required to make a strong case for industry
- Sector strategies that allow industry to meet its business objectives, while allowing government to meet public policy objectives
Legislative and Regulatory Affairs
CPCA activities on behalf of members with respect to legislative and regulatory affairs include:
- Legislative consultations with members and government
- Member participation in regulatory consultations with key stakeholders
- Technical bulletins containing government updates on regulatory and legislative changes, compliance information and more to remain compliant
- Bi-weekly regulatory updates reporting on municipal, provincial, national and international regulatory activities
- Technical advice on compliance with new and existing regulations
- Enforcement information and updates required for compliance
- Environmental scans of issues, legislation, regulations and government policy