City of Milwaukee ‘Paint the Pavement Program’ to Transform Streets and Sidewalks while Creating Sense of Community

Now, crosswalks, sidewalks, residential intersections, residential streets and curb extensions are all eligible to become murals in the city.

Earlier this year, according to a study conducted by Bloomberg Philanthropies, city streets are reportedly safer for pedestrians when the asphalt roadways are painted with art, reducing the rate of car crashes involving pedestrians or cyclists by 50%.

Bloomberg’s Asphalt Art Initiative grant program is designed to fund visual art on roadways, pedestrian spaces and public infrastructure in cities. According to the organization, these projects are typically painted murals, which are organized in collaboration between the city government and local community. The program, with 42 asphalt art projects in the United States and three pilot projects in Europe, aims to tackle three goals:

• Improve street and pedestrian safety;
• Revitalize and activate underutilized public space; and
• Promote collaboration and civic engagement in local communities.

https://www.paintsquare.com/news/view/?25491