CEPE Consumer Campaign Highlights Benefits of Decorative Paints

“What does paint give you? It gives you color and energy, it protects what’s valuable to you, it gives you a way to express yourself, and it makes things last longer,” said Christel Davidson, managing director of CEPE. “We want to make people more aware of the positive benefits of paints and the hard work being done by the industry to make them easier to use, contributing not only to a more beautiful world, but also to our health and well-being….They provide color and protection, and by helping things last longer, they make the world more sustainable. We want paint to keep giving in the future so that future generations can also enjoy these benefits.”