Behr Releases ‘Music in Color’ Collection
Coatings manufacturer Behr Paint Company announced that it has teamed up with singer-songwriter Katy Perry and audio streaming service Spotify to launch “Music in Color” by Behr. The interactive audio-visual tool shows Spotify users the dominant color of a song based on the song’s unique attributes, like key and tempo, the company says.
According to Behr’s press release, Spotify users can see what color their favorite songs are and get personalized paint color recommendations.
The “Music in Color” palette features 12 paint shades