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  • BASF Publishes Colour Report for Automotive OEM Coatings

BASF Publishes Colour Report for Automotive OEM Coatings

The recently released 2023 BASF report for Automotive OEM Coatings provides hard data to back up a trend that the traditional automotive color wheel was going through a transformation.

Shifting achromatic colors: white is still king, but black gained in popularity, taking market share.

Consumer preferences also vary across different regions. For example, in North America, there is a growing preference for lighter shades of silver over darker grays, while in EMEA, the trend leans towards darker shades. This regional variation adds an intriguing dimension to the evolving colour landscape.

https://www.basf.com/global/en/media/news-releases/2024/01/p-24-104.html

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