AkzoNobel Unveils 2021 Color Pick, Palettes

Brave Ground was unveiled as AkzoNobel’s Color of the Year for 2021. “It’s a warm and grounding neutral shade that gives us the courage to embrace change,” the company said. According to AkzoNobel’s global trend research, what people need most right now is to feel the ground beneath their feet. Four palettes will help decorative paint consumers choose on-trend colors with confidence: the Expressive, Trust, Timeless and Earth palettes. In addition to Decorative Paints, other businesses that rely on color, such as Automotive and Specialty Coatings, Powder Coatings and Wood Coatings, make use of similar palettes. A wide variety of markets take advantage of the Color of the Year, including consumers and specifiers, aerospace, automotive, consumer electronics, furniture, domestic appliances, cabinetry, flooring and building product producers and the architecture industry.