PPG 2020 Automotive Color Report Published
PPG released its 2020 automotive color popularity report in February.
PPG’s report shows blue hues maintain pre-pandemic growth. Blue Automobiles to lift COVID blues?
Indeed it shows blue hues continue to climb to 9 percent of global color share — a 1 percent increase from 2019.
While blue held steady in most regions, it increased 1 percent in Asia-Pacific markets, accounting for virtually all the color’s overall global growth. In North America, blues held at 10 percent of the color share, but became more popular on minivans, compact cars, and sports cars. Blue now commands 15 percent of the sports car segment in the region.