Dial-A-Dad was launched on social media on Father’s Day, and the program, which was only scheduled to run a few weeks, proved to be a hit. Erin Ingram, director, Valspar brand marketing, said that the COVID-19 pandemic led to more DIY projects, and Valspar’s Dial-A-Dad got a lot of interest.
Dial-A-Dad was quite simple: if someone had a question about paint, they could text the Dial-A-Dad hotline to join the Valspar community and receive real-time answers.
As for the experts, Valspar combined its own team of experts with social media personalities. Valspar has a strong product team full of experts with years of experience who were on tap to answer questions from our community members and our team of color experts also chimed in with their best dad-level advice,” Ingram said.