BMR & Société Laurentide Partner to Create the Splendi Brand of Paints – 100% Made in Québec

Available exclusively in all BMR stores, Splendi paints are affordable, high-quality products designed to fully meet the expectations of local consumers and contractors.  The objective of the Splendi brand is to offer a superior quality product, on par with national brands, at a more advantageous price.

Groupe BMR and Société Laurentide share a common vision and values that contribute to promoting sustainable development. This is why a partnership with the Quebec manufacturer was a natural fit given that they have been recognized as a pioneer and world leader in paint recycling and reclamation for over 25 years. Laurentide was instrumental in setting up the recycling program managed by Éco-Peinture, now cited worldwide for having diverted more than 100 million kg of post-consumer paint from Quebec landfills since 1994. Thanks to the collection points offered in its network of stores, Groupe BMR has been able to recover more than 200,000 kg of paint by allowing consumers to bring back their empty or partially empty containers.

BMR & Société Laurentide partner to create the Splendi brand of paints – 100% made in Québec