PPG Names 2024 Colour of the Year
PPG announced Limitless (PPG1091-3) as its 2024 Colour of the Year. This contemporary honey beige shade offers infinite design and styling possibilities for residential and commercial interiors and exteriors. consumer products and industrial applications. Subdued, sophisticated, and calming, Limitless reflects a shift in consumer preferences towards warmer, less saturated colours for everything from automobiles to architectural elements.
“Limitless is bold enough to serve as a leading, primary colour, yet has the essence of a neutral to act in a supporting role,” said Ashley McCollum, PPG marketing manager, and global colour expert, Architectural Coatings. “In the architectural space, we anticipate that it will rapidly become one of newest neutrals due to its versatility.”
“What we found through our annual workshop was an eagerness amongst consumers to find comfort amid the chaotic world, a willingness to break free of convention, and a growing focus on creativity, well-being, and fulfillment,” said McCollum. “From a color perspective, these sentiments are cultivating a fondness for stabilizing, calming colours with feel-good vibes.”
Along with this signature shade, PPG’s global colour experts curated a color palette of more than 40 complementary hues, organized in three distinct color palettes, or “volumes.” The first features soft, grounded colors; the second includes earthy greens, florals and energizing blues; and the third is a beautiful mix of playful and dramatic colors.