Axalta Announces Global Automotive Color of the Year for 2023 – Techno Blue
Techno Blue is a pulsating color that is right on beat with the rhythm of today’s lively energy. The modern, whimsical shade also embodies the transition from the real to virtual world.
“This year’s color is vibrant and radiates positivity,” said Hadi Awada, Senior Vice President, Global Mobility at Axalta. “Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta’s 2022 Color of the Year, shifting people’s mindsets towards futuristic thinking. I’m proud that our Mobility team continues to drive trends throughout the automotive industry.”
https://www.axalta.com/corporate/en_US/about-axalta/color/techno-blue-color-of-the-year-2023.html