Inspired by nature, AkzoNobel scientists have created a first-of-its-kind paint that shifts color with your mood: lifting your spirits when you feel down, boosting your creativity when you feel bored and energizing you when you’re ready to celebrate.
“Research has long shown the effect color can have on human emotion and behavior,” says Sara Crabbe, Color Scientist at AkzoNobel. “Soft blues can soothe patients in the hospital, energizing yellows can stimulate your appetite in the kitchen, grounding neutrals like our Color of the Year 2021 Brave Ground make you feel comfortable in your living areas. Now you don’t have to choose just one color for your space – with MoodPaint, your walls will always follow your lead.”
In the final stages of development, scientists are now fine-tuning MoodPaint technology and exploring its applications beyond decorative paint to a variety of industries.