Building a brand takes vision. If you want a strong brand that will stand the test of time, your vision has to be rooted in purpose and values. Both will help drive business development and brand recognition over the long term. Benjamin Moore was a businessman who believed his company should pursue “The application of Intelligence to Industry based upon Integrity.” In 1883 the three keywords of that statement, Intelligence, Industry, and Integrity, were soon adopted as the three core values of the organization.
Fast forward 138 years later, and 7,500 independently owned and operated stores later, that vision rings as true today as it did when the company was founded. Benjamin Moore® & Co. pride themselves on offering quality service and exceptional products for a wide variety of applications. They are committed to consistently delivering the quality that customers know and rely on thanks to the rigorous and ongoing scientific testing of all of their products.
More than one hundred chemists, chemical engineers, technicians, and support staff maintain Benjamin Moore’s stringent product standards and develop new products. Their technical staff operates out of ten team-based laboratories at the company’s 80,000-sq.ft. technical & administrative centre.
Each lab, equipped with state-of-the-art instruments, focuses on a specific area of coating expertise. Together, they develop all Benjamin Moore® paint formulas. All the laboratories work with the manufacturing plants and marketing department to address the varied needs and demands of the professional, commercial, industrial, and homeowner (or consumer) markets.
As one of CPCA’s most steadfast members they have worked with CPCA for over a century and in the very first days had board members directing the future of CPCA. They still have a member on the Board today! The company still provides scientific data, market insights, and information that supports lasting change for the benefit of the entire industry in Canada. Benjamin Moore’s integrity and intelligence have led to it being recognized over the years as one of Canada’s most trusted brands of paint. This recognition was received as part of an independent research and public opinion poll conducted by Readers Digest and Ipsos-Reid Canada.
When you’re considering purchasing paint, consider Benjamin Moore® — a household name, a steadfast brand, and Canadian leader since 1906.