Axalta Unveils 69th Global Automotive 2021 Colour Popularity Report
Axalta has released its 69th annual Global Automotive Color Popularity Report revealing most cars on today’s roads are white (35%), black (19%) and gray (19%). Gray increased by four percentage points worldwide. The results of Axalta’s Global Automotive Color Popularity Report are tabulated on Axalta’s analysis of 2021 automotive build data in major markets and are an indicator of current market trends.
Axalta celebrated its 2021 Global Automotive Color of the Year, ElectroLight, around the world. The refreshing yellow-green hue was inspired by bold, contemporary flavours that echo style, energy, and flair. ElectroLight aims to illuminate a path toward a green future for vehicles of all sizes with a formula for reflective properties and powerful vehicle-to-vehicle sensing and communication capabilities. ElectroLight combines a passion for individualization with coating science to show how color can be expressive and dynamic.