Benjamin Moore’s Colour of the Year for 2024 is Blue Nova CC-860 – an intriguing blend of blue and violet that sparks adventure, elevates the everyday and expands horizons. This alluring mid-tone balances depth and intrigue with classic appeal and reassurance. In 2023, the trend to use eye-catching colour in the home along with a willingness to explore colour and express personality was spotted. Blue Nova continues that movement and like its inspiration, the brilliance of a new star formed in space, it beckons us to unknown places in search of new experiences. 2024 felt like the right time to highlight a captivating blue that is a little more daring than classic, that balances the desire for adventure with contentment.
Over the past few years, blue paint colours overall have been giving traditional neutrals a run for their money, especially with painted furniture. Navy blues such as Benjamin Moore’s popular Mysterious and Hale Navy have proven to be great alternatives to traditional white or black millwork, for those wanting to step out of their colour comfort zones. Blue Nova offers a slightly bolder personality, a little more daring than classic navy but still toned down enough to be approachable and versatile for any upcoming paint project.
The depth and contemplative quality of Blue Nova makes it a great fit for a study, or home office. That said, it’s flexible enough to be an excellent choice for a bedroom, living room, even a ceiling or a front door. Likewise, Blue Nova is fantastic on cabinetry – think of a kitchen island, base cabinets or a vanity. Blue Nova offers an opportunity to be creative, whether it is used to drench a room in colour or define a portion of a room with a captivating hue.
Above all, Blue Nova is an eye-catching blue that brings presence to any room alone or in contrast with other hues. Accompanying the Colour of the Year is the Colour Trend 2024 Palette featuring several pairings that juxtapose light and dark, warm and cool or complements that are opposites on the colour wheel. There’s no one single way to pair these colours but we hope these suggestions inspire fresh combinations and creative possibilities:
The Benjamin Moore Colour Marketing and Development team uses a process of continuous research, observation and collaboration to spark a wide range of concepts and ideas that ultimately guide the Colour Trends palette and Colour of the Year. As well as from the design and fashion world, our team takes into consideration cultural and societal influences and the emotional associations that different colours evoke. The annual Colour of the Year and Colour Trends palette serves as an opportunity for our team to share insights and points of inspiration with all our customers.